Carnegie Hall & Cartier Partnership

THG secured Cartier to partner with our Carnegie Hall client for the exclusive 2012 thru 2018 Chairman’s Circle Dinner Evenings as an opportunity to develop a relationship with Carnegie Hall’s affluent patrons and to continue Cartier’s support of the arts. Robert and Hope Smith, Board President, hosts Carnegie’s Annual Chairman’s Circle Dinners at the Hall. Donors and Trustees are hosted for cocktails and hors d’oeuvres, followed by a spectacular private recital by renowned artists. The evening culminates with a lavish gourmet dinner. The partnership has proven to be an excellent platform for Cartier to develop ongoing meaningful relationships with a select audience of New Year’s most affluent but obscure arts patrons and consumers.

Breguet Performing Arts Partnerships

THG’s marketing and partnership relationship with the celebrated Swiss watchmaker started with the launch of their first US retail store in New York. THG developed a plan to position the historic brand as an icon of high culture by partnering with the country’s top arts organizations. THG negotiated with Breguet to become the first Official Timepiece of any American orchestra with the Los Angeles Philharmonic and the sole sponsor of Opening Night Gala at Walt Disney Concert Hall. Breguet’s two-year exposure included the first-ever logo projection onto the famed Frank Gehry designed concert hall and a Breguet Lounge showcasing a collection of rare timepieces at the Opening Night Gala.  The partnership included an intimate dinner at Breguet’s new Rodeo Drive boutique in Beverly Hills, which fostered direct sales of their ultra-luxury watches and jewelry.

THG conceived and negotiated with Breguet to become the first Official Timepiece of Carnegie Hall for a multi-year partnership to include specially-designed Breguet clocks permanently showcased in the major interior public gathering spaces of the iconic New York  landmark  building as well as  exclusive Breguet customer entertaining and sales promotion opportunities.

THG developed a partnership between Breguet, South Coast Plaza-Orange County and Carnegie Hall in support of music education programs. The launch experience took place at the Tourbillon Boutique and Jewel Court of South Coast Plaza, inclusive of a cocktail reception, concert performance by members of the Ensemble ACJW, featuring musicians of The Academy - a program of Carnegie Hall, Juilliard School and the Weill Music Institute - and post-concert in-store shopping.

Los Angeles County Museum of Art - LACMA & Cartier Partnership

Through its long established senior level working relationship with Cartier, THG developed a multi-year partnership on behalf of its LACMA client for Cartier to have direct access to Los Angeles’ most sought after visual arts patrons and collectors. As the exclusive category co-presenting sponsor of LACMA’s Annual Collectors Committee Weekend and membership of the Director’s Circle, LACMA’s highest-level philanthropic patron group, Cartier’s senior executives were able to establish meaningful relationships with the patrons. The partnership reinforced Cartier’s historic support of the art world on a global scale.

The Getty Center & Breguet Partnership

On behalf of its Getty Center Los Angeles client, THG developed a multi-faceted partnership for the "Paris: Life & Luxury" exhibition with Breguet, the luxury watch brand founded in Paris at the turn of the century. The partnership included window displays at Breguet’s Rodeo Drive store, West Los Angeles street pole banners promoting the exhibition and partnership -only available to non-profit organizations, and a private concert by another THG client, world-renowned pianist Jean-Yves Thibaudet at the Getty Center for Breguet’s top customers, patrons of The Getty and celebrity guests, followed by a lavish dinner. The partnership successfully launched Breguet to the affluent Southern California market.

OCEANA Partnerships

On behalf of its OCEANA client, the largest international advocacy organization dedicated solely to ocean conservation, THG established an ongoing partnership with BMW to reinforce the automaker’s sustainability program while promoting sales of its BMWi line of electric cars. The partnership includes sponsorship of OCEANA’s annual SeaChange Summer Party at an estate overlooking the Pacific Ocean in Laguna Beach in Southern California, auto display, lead generation, spotlight in the evening’s select live auction and a post event sales promotion offer to encourage an ROI for BMW. 

In support of OCEANA’s annual Los Angeles benefit, THG developed a partnership with Ralph Lauren and Vanity Fair which provided access to highly sought-after affluent supporters of OCEANA and potential customers of Ralph Lauren. An important aspect of the partnership was a successful in-store shopping event at Ralph Lauren’s Rodeo Drive store. 

THG also developed an Official Wine partnership for OCEANA with BV Coastal Estate which includes an extensive cause marketing campaign with a $1 per bottle donation to OCEANA as a way for the brand to engage consumers who are environmentally and philanthropically minded and support the aspirational lifestyle of the beautiful, yet fragile, coastline and oceans.

Sundance Institute - Tiffany & Co. Partnership

THG developed a partnership for its Sundance Institute client with Tiffany & Co. with the goal of furthering Tiffany & Co.’s legacy of supporting art and original thought in a unique and authentic way with the Hollywood community.  THG organized the first partnership for the Sundance Institute’s Celebrate Sundance Los Angeles Benefit and Vanguard Awards. The evening saluted creative independence and visionary leadership in film with an intimate gathering of artists, entertainment industry leaders and patrons at the fashionable members-only Soho House in West Hollywood.

Actress Paula Patton, wearing Tiffany & Co. jewelry, bestowed the Vanguard Award, a Tiffany crystal design, to filmmaker Benh Zeitlin, director of Beasts of the Southern Wild, the Grand Jury Prize winner at the 2012 Sundance Film Festival. George Gund received the Vanguard Leadership Award from Christine Lahti.  The evening was featured in more than 44 media outlets, including People, US Weekly, Haute Living, Access Hollywood and Variety, with 70% of articles mentioning Tiffany & Co.

Soho House & Co. - North American and European Partnerships

Founded in London in 1995 as a private members club exclusively for professionals in creative fields:  film, art, design, fashion and music. Headquartered in London, Soho House & Co. now have eighteen Houses in six countries, over 50,000 high-level members, is adding five additional Houses during the next two years and has expanded to include cinemas, hotels, restaurants, pop-ups, their own music, literary and arts series, city guides, etc. THG was retained to create affiliate global brand partnerships to help support and build awareness for Soho House & Co.’s continued expansion and curated private hire events.

THG has secured a multi-faceted partnership with like-minded brand BMW. The global BMW Official Automotive partnership serves as a cornerstone of the automaker’s experiential marketing for their BMW i electric model including extensive custom touchpoints with Soho House in London, Berlin, Toronto, New York, Miami, West Hollywood, Malibu and Chicago. The partnership supported Soho House’s pop-up at Palm Springs’ Coachella Music Festival and both partners involvement in contemporary art.

In addition, THG partnered Lancôme and Vanity Fair with the West Hollywood and Malibu Houses during the 2018 Oscar week. Lancôme hosted a global press conference and luncheon at the Little Soho Beach House to announce their new worldwide literacy Write Her Future initiative with Lancôme ambassadress Taylor Hill. Vanity Fair and Lancôme hosted a star-studded high-profile Oscar party at the West Hollywood House to celebrate Women In Hollywood, the evening benefited the Time’s Up movement.

Orion II Cruise Ship North American Launch -Consulting

THG developed the concept, strategy and executed the North American launch of the ultra-luxury Orion Excursion Cruise Line’s new Orion II ship through partnerships with relevant cause/non-profit organizations that resonate with Orion’s platform to reach highly affluent, passionate, educated and influential consumers in their top three feeder cities; Los Angeles, San Francisco, Seattle.

To celebrate Orion’s commitment to environmental protection, sustainability and significant support of its destination communities, THG created end-to-end fundraising event programs with such prestigious organizations as The Environmental Media Association, The China International Sustainable Development Foundation and The Nature Conservancy. The on-board charity dinners provided intimate insider Orion II experience to the most qualified tastemakers and media in respective cities. THG also secured prestigious wines from Oregon’s Willamette Valley Wineries Association to complement the gourmet dinners and ship’s christening in Seattle.

Far Niente Wine Estate Partnership- Consulting

The historic, tri-level winery built into a 13 acre hillside of beautifully landscaped gardens is thought to be the most stunning vista in the Napa Valley. To differentiate Far Niente from other ultra high end wineries as well as establish and reinforce customer loyalty, THG developed the strategy – unique at that time – of positioning the wine estate as a “luxury brand”. THG created strategic alliances with luxury retailers Hermes, Ferragamo and Tiffany & Co. which included window displays, exclusivity for sampling and invitation-only wine tasting events. THG has also created brand defining tie-ins with top charity events throughout the country and the most exclusive performing arts galas and private parties. 

To mark the 125th anniversary of the venerable winery with a spectacular on-site celebration, THG secured three THG clients to perform; violinist Joshua Bell, trumpeter Chris Botti and renowned pianist Jean-Yves Thibaudet. Additionally, THG brokered a multi-year global brand ambassadorship for Far Niente with Joshua Bell, bringing brand recognition thru Joshua’s extensive tours around the world.

E&J Gallo Winery Brand Launch- Consulting

Jon Holman was retained by the E&J Gallo Winery to serve on a consulting basis as Senior Vice President of Global Corporate Communications, concentrating on the launch of new brands and repositioning or re-launch of existing premium brands. Working directly with the Gallo family and senior executives, Jon developed an international strategy that included oversight of public relations and promotions agencies in five countries and overall communications strategy for multiple brands.

Initiatives for specific brand positioning inclusive of Mirassou Winery, Gallo of Sonoma, Frei Brothers Reserve, Louis M. Martini and Ecco Domani, encompassed Red Carpet events and major co-branding partnerships, high-profile epicurean events, on premise branding and usage programs, Hollywood influencer campaigns, feature stories and media outreach, speaking and press tours for Gallo family members and strategic communication throughout the Gallo Corporation at national sales conferences.

THG negotiated sponsorship of the Opening Gala Celebration of the Walt Disney Concert Hall for Gallo of Sonoma, as well as underwriting of a portion of the production of a PBS “Great Performances” national television special focusing on the Gala at the Frank Gehry designed concert hall. THG also developed a four year partnership with Gallo Family Vineyards as the “Preferred Wine” of THG clients, the Los Angeles Philharmonic and Hollywood Bowl.