Louis Vuitton- Consulting
To reach affluent new consumer groups in a unique way, THG developed for Louis Vuitton a very modern take on the centuries–old French tradition of cultural “salons” for the Louis Vuitton Maison stores in major markets, including New York, San Francisco, Miami, South Coast Plaza and Beverly Hills. The Salons de Louis Vuitton included performances by jazz great Chris Botti at the San Francisco store, French pianist Jean Yves Thibaudet at an inclusive in-store dinner in their South Coast Plaza store, a dinner for LA Phil Music Director Gustavo Dudamel and the Board of Trustees on the rooftop of the Beverly Hills store as well as a salon talk followed by a performance by world-famous violinist Joshua Bell at the San Francisco store.
THG also consulted with Louis Vuitton on their Series 2 pop up museum in Los Angles with the goal of increasing attendance by arts patrons, key influencers and school groups as part of Louis Vuitton’s support of education and the visual arts. The pop up museum project received extensive global media coverage and record overall attendance.
De Beers Hollywood Influencer Program -Consulting
THG was retained to develop the influencer strategy for international diamond company De Beers to launch their first two luxury retail stores in the US; New York and Rodeo Drive in Beverly Hills. THG arranged a star-studded US launch event with that year’s Academy Award® nominated actresses; Nicole Kidman, Selma Hyack and Julianne Moore. The event was extensively covered nationally and internationally in print and broadcast, including photos of the celebrities wearing DeBeers jewelry. Later, Julianne Moore was photographed wearing De Beers on the Red Carpet at the Oscar’s.
THG then negotiated with presenter Queen Latifah to wear a De Beers necklace to the Golden Globe Awards®, generating extensive consumer buzz as well as national and global media coverage. THG also developed a strategic partnership between De Beers LV and The Geffen Playhouse, for outreach to high-net worth and influential consumers. Events included a De Beers pre-party for top patrons at Christine Lahti and television/film director Tommy Shlamme’s Brentwood residence and celebrities and social leaders wearing De Beers’ jewels on the Red Carpet at the high-profile Opening Gala for the renovated Geffen Theater. After a very successful launch, De Beers now has retail stores in top markets throughout the US and globally.